Shopping could be Playa's biggest attraction. Quinta Avenida, the main shopping street in Playa del Carmen, is open exclusively for pedestrians.
There are some beautiful boutique galleries featuring artists from San Cristobal or Oaxaca. Fine examples of handicrafts from Mexico's different regions, including furniture and silver jewelry are widely available. You can also get, at truly low prices, clothes and shoes of a magnificent quality.
Do not miss the chance to experience the newest Paseo del Carmen shopping mall. Here you will find exclusive stores and restaurants with a very traditional atmosphere.
La Quinta Avenida
La Quinta Avenida (Fifth Avenue) is a cobblestone pedestrian street, here you will find people from every different nationality creating a truly cosmopolitan atmosphere. It is the main convergence point in Playa del Carmen and it's located just one block from the beach! Here you will find the most important restaurants, lively nightclubs, and a huge variety of stores, small handicraft stands, as well as all the big, well renowned designer boutiques.
Besides the beaches, La Quinta Avenida is the most visited area and it gets pretty crowded in high season. It has a magnificent multicultural ambiance. Located at the far end is the pier where the ferry departs for Cozumel.
Paseo del Carmen
Paseo del Carmen is a spacious, inviting open air mall, located between 5th Avenue and Playacar. Designed with a contemporary Mediterranean feel, combined with the eastern influences of Feng Shui, this mall has a sophisticated yet relaxed atmosphere. High Fashion Boutiques, exclusive handicrafts, fine art, souvenirs and jewelry make it the perfect starting point to begin your shopping experience.

Soho
In this exotic boutique you will find the most outlandish, urban chic couture: plastic vogue, retro and cyber trends, among many others. Here garments are as stylish as astonishing, originality and uniqueness is what Soho is all about. If you enjoy the wilder side of high fashion from Madonna to Hollywood, Soho will fit your personality and style.